Tourism in Malaysia is a major industry and contributor to the Malaysian economy. Malaysia was once ranked 9th in the world for tourist arrivals. The Travel and Tourism Competitiveness Report 2017 ranks Malaysia 25th out of 141 countries overall. In 1999, Malaysia launched a worldwide marketing campaign called "Malaysia, Truly Asia" which was largely successful and brought in over 7.4 million tourists. The extra revenue generated by tourism helped the country's economy during the economic crisis of 2008.

The government has started a campaign called "1Malaysia Green, 1Malaysia Clean" in order to let tour operators and travelers understand the need to protect nature areas while promoting eco-tourism. In 2016, Tourism Malaysia stated 'Besides mass tourists, we are also trying to focus on niche tourism products such as sports including motoring and others, golfing, bird watching, medical and wellness as well as shopping.

Source: Wikipedia